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I am a full-stack software developer driven by the goal of creating scalable solutions to automate business processes. Throughout my career, I have successfully developed web, mobile and USSD applications that serve thousands of users, both for profit and non-profit.
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In Kenya today, social media is no longer just entertainment.
It is:
A CV
A branding tool
A social class signal
A relationship filter
A moral scoreboard
We have quietly turned Instagram, X, Facebook, and TikTok into character assessment tools.
And we are getting it wrong.
Let’s be honest.
In our context, social media is deeply tied to perceived success.
If someone posts frequent travel photos → “They are doing well.”
If someone posts in clubs every weekend → “They are unserious.”
If someone posts Bible verses daily → “They are holy.”
If someone posts political opinions → “They are toxic.”
If someone doesn’t post much → “They are struggling.”
But here’s the uncomfortable truth:
Kenyan social media is heavily performative because our society is highly competitive.
We live in an economy where:
Jobs are scarce.
Opportunities are political.
Visibility matters.
Networking matters.
“Who knows you” matters.
So people curate whatever you see on social media.
Not always to deceive — but to survive.
There is pressure to appear like life is moving.
You must look:
Busy
Booked
Traveling
Building
Blessed
Even if:
Your rent is overdue.
Your business is barely breaking even.
You’re in between jobs.
You’re mentally exhausted.
Because in Kenya, perception influences opportunity.
Investors check your social media.
Clients check your social media.
Potential partners check your social media.
Church members check your social media.
So people manage perception carefully.
And then we judge them for it.
In African Christian spaces, there’s another layer.
Someone posts:
Sermon clips
Bible verses
Worship moments
And we quickly label them:
“Spiritually mature.”
Meanwhile, someone who rarely posts spiritual content may be deeply grounded and disciplined privately.
In our culture, visible spirituality is often equated with authentic spirituality.
But social media can amplify performance over substance.
And that makes digital judgment even more dangerous.
Kenya has one of the strongest hustle cultures in Africa.
“Vitu kwa ground ni different.”
“Pressure ya maisha.”
Because of economic pressure, many people use social media to:
Attract clients
Signal competence
Appear stable
Build authority
Someone posting motivational content might not be fake.
They might be fighting discouragement while trying to stay afloat.
Someone showing off success might not be arrogant.
They might be escaping years of financial struggle.
Context matters.
There’s also a generational and geographical divide.
In rural areas:
Posting frequently might be seen as pride.
Showing lifestyle content may be interpreted as arrogance.
In urban spaces:
Not posting might be interpreted as irrelevance.
Lack of visibility equals lack of progress.
Same behavior.
Different interpretations.
We judge based on our environment — not universal truth.
In Western societies, misjudging someone online might cost you a social interaction.
In Kenya, it can cost:
Business opportunities
Ministry partnerships
Referrals
Community trust
Our communities are tightly connected.
Labels stick.
And social media makes labeling effortless.
You are also being judged.
Someone has labeled you:
“Too opinionated.”
“Too quiet.”
“Too flashy.”
“Too spiritual.”
“Too ambitious.”
“Too political.”
Based on fragments.
And you hate it.
Yet you do the same thing to others.
None of us comprise only our timelines - there is more to that.
The same way you think:
“That guy is always showing off.”
Someone else thinks:
“Douglas is always opinionated online.”
You are also simplified into digital cartoon by someone else.
Before judging someone based on their posts, ask:
Have I interacted with them offline?
Have I worked with them?
Have I seen how they treat people without cameras?
Do I know their economic reality?
African societies value community and relationship.
Yet social media is pushing us toward shallow digital profiling.
We must resist that.
Social media is branding.
Branding is strategy.
Strategy is not always authenticity.
But judging people based on strategy is foolish.
Stop pretending you know people because you follow them.
In Kenya, especially, digital behavior is often survival behavior.
And until you understand that, your judgment says more about you than about them.